Month: March 2016

Hiring a Financial Advisor

When hiring a financial advisor you don’t want to simply hire someone who looks like they know what they are doing, but rather a financial advisor that knows what they are doing and has proof. You will need to ask your potential financial advisor several questions in order to get a real feel of whether this financial advisor is skilled or has no clue how to advise you on money matters. You will be able to find a financial advisor who is going to really help you with your finances by simply asking the following questions.

First of all, you want to ask the potential financial advisor what kind of education he/she has. This is important because a quality financial planner will have educating supporting this field of work, as well as credentials, continuing education certificates and the like. You will also want to ask what kind of experience the individual has as a financial advisor and how long the individual has been working as a financial advisor. This information will enlighten you as to the type of financial planner you are considering hiring.

Another question that should be offered to the potential financial advisor is how they receive payment. Does this particular financial advisor charge an hourly rate, work only on commission, or have some other fee schedule? You will need to know up front how the financial planner plans on billing you before you agree to let them advise you on your finances.

Asking the financial advisor for referrals, especially past clients, is a great way to know if the financial advisor is for real and has been successful with other clients. If the financial advisor does not have any referrals, you might be skeptical about this particular financial advisor.

FinallyArticle Submission, ask the financial advisor to give you an outline of what will be covered and how he/she can help you reach your financial goals. An experienced financial advisor will be able to tell you several topics he/she will want to cover with you.

Go Ahead, Judge That Book By Its Cover

In this age of myriad financial products, voluminous financial services marketing communications and fierce competition, naming a new venture, product or service can be one of the single most important financial marketing decisions that an organization makes.

A name, the initial impression made on the prospect’s mind, is the first step in the brand marketing process. With marginal differences in financial services offerings, a better name can mean a significant difference in acceptance and, hence, in the success of financial services sales and marketing initiatives. Conversely, when a name is bad, it can turn away prospects before they learn anything about the product or service. Now, with increased importance being placed on finding the right name, financial marketing practitioners are using varying approaches. We will explore a few.

A current product branding fad is to develop contrived names. For instance, Verizon combines the Latin word veritas, meaning truth, with horizon, while Lucent means “marked by clarity.” Other contrived names such as Accenture and Agilent remind us that another essential criterion for any good name should be pronounceability. None of these names give any clue to the businesses they represent or the benefits the companies offer. And, truthfully, most of us don’t know or care about the esoteric origins of names. Brand identity depends on recognition and association, not the cleverness of an esoteric name.

It is obvious that the creators of contrived names are betting that a substantial (and expensive) brand marketing campaign will generate the familiarity needed for success. Every contrived name starts life as an empty vessel waiting to be filled with positive perceptions. We believe, however, that a mean-nothing name is a luxury that only a genuinely unique new product or service can afford.

Some firms use initials as their name, hoping to emulate some of the richest and most famous corporations. What these upstarts quickly learn, however, is that while the successful use of initials can validate an established brand identity, they are seldom a strong foundation for establishing a new brand marketing campaign. Think of how this works in our everyday lives. When the headline reads “W Declares War,” there is no ambiguity. Companies spend years on brand marketing and advertising to help create visibility and shape perceptions before recasting themselves with their monograms of marketplace success. Just think of GE, PPG or IBM.

Near our office is Joe’s Wine & Liquor Store. While it would be difficult to think of a more pedestrian moniker, customers know what they can buy there and who to speak with if they have a problem. While the larger AAA Liquors further down the road probably appeals to Joe as the size of store that he aspires to own, its name offers little appeal for customers. Still further along thoroughfare is a brightly-lit, inviting store with attractive displays called THIRD BASE—Last Stop Before Home! Now that’s a name that gets attention from passers-by and the name’s very suggestion undoubtedly contributes to revenues.

The latter illustrates an important principle for building successful brand identity and product sales campaigns. A brand name that is appropriately non-traditional for its industry, product or service category will stand out in the marketplace and reduce the cost of marketing, sales and promotion. Distinctive names can contribute to the success of marketing promotion and brand identity initiatives because they are more apt to be remembered. Further, a distinctive name creates the perception of a distinctive product or service, while an ordinary name implies that you’re just another competitor. For successful brand marketing, it’s important to be distinctive—and sound it!

Naming a new product presents a variety of traps to be avoided. Many firms add the corporate name or an umbrella name from a successful sister offering to gain quicker market acceptance. Our experience suggests that borrowing whole or half names almost always creates unnecessary baggage. New products and services are handicapped from inception if they don’t have the benefit of a name that helps them to create a differentiated brand identity and also alters prospects’ perceptions of competitive products. A new product or service deserves its own name—one that will enhance its advertising, public relations and other marketing communications efforts.

Politicians are very canny about leveraging the power of a good name. Legislators routinely give their bills names such as “Fair Trade Act” or the “Clean Air Bill” to minimize opposition. Special interest groups like “Right to Life” or “Mothers Against Drunk Driving” use their names to rally support. If you don’t create a name that works for your organization or its products or services, you might have to emulate AFLAC and invest millions by putting an educated duck on TV to build brand identity.

The naming process provides an excellent opportunity to put the power of marketing to work for your products and services. For financial services marketing practitioners, naming can be the important first step in the development of financial marketing communications and sales initiatives that build sustainable brand identity and competitive advantage. The right name serves as the springboard for the implementation of effective financial promotion, advertising and branding strategies. The better the name, the more potential it offers for effective, lower-cost financial services marketing solutions that can help achieve marketplace success.

Guide To Choose The Right Plan For Your Life Insurance

comnata2Protection, these days, is no more limited to the conventional term arrangements or entire life strategies. The opening up of the protection division in the most recent decade, has carried with it organizations, offering an assortment of decisions with a scope of arrangement components. This could be a plain life spread, or an annuity arrangement with general floods of pay, or a cash back approach for family duties.

So which one would it be a good idea for you to select? Venture Yogi gives you a simple manual for help you through your purchasing process.

Do you require Life Insurance?

In the event that you have friends and family subject to you monetarily, the answer is “yes”. A look into why it is required is underneath.

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